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Assistant Professor of Marketing

Kwabena Baah Donkor

Faculty Affiliate
King Center on Global Development

Assistant Professor of Marketing
Stanford Graduate School of Business (GSB)

Faculty Fellow
Stanford Institute of Economic Policy Research (SIEPR)

Kwabena Donkor is an assistant professor of marketing at the Stanford Graduate School of Business and a faculty fellow at the Stanford Institute of Economic Policy Research (SIEPR). His research uses insights from behavioral economics to explore topics in industrial organizations, labor economics, and quantitative marketing. Donkor’s recent projects explore how social norms and identity intersect with economic incentives and policies across diverse market environments by integrating behavioral economics theories with field data and experimental methods. Notably, his investigation into the evolving tipping norms, inspired by his experiences as a cab driver, sheds light on the impact of technology on consumer behavior in service industries. Collaborating with colleagues, he has developed a model tested in a lab-in-field study in Kenya and the UK that addresses’ identity-based biases, offering insights applicable from corporate strategy to public health policy. Donkor is dedicated to bridging economic theory with practical applications by synthesizing theoretical insights, experiments, and field data.

Donkor received a BA/MA economics degree from Hunter College in 2014, a PhD in Agriculture and Resource Economics from UC Berkeley in 2020, and a postdoctoral fellow at SIEPR from 2020-2021. Before his studies at UC Berkeley, Kwabena drove as an NYC yellow taxi driver from 2009 to 2013 and worked as a research assistant at the Industrial Relations Section (Princeton University) from 2013 to 2014.

Education and Skills
Health
Work, Entrepreneurship, and Finance