King Center on Global Development
Professor of Marketing
Stanford Graduate School of Business (GSB)
Sridhar Narayanan is a professor of marketing at the Graduate School of Business, Stanford University. He received his PhD from the University of Chicago in 2005 and has been at Stanford since. Before his PhD, he worked as a sales and marketing manager at Unilever, after receiving a BE and an MBA from the University of Delhi, India.
Professor Narayanan's research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics. He serves as associate editor at Journal of Marketing Research, Quantitative Marketing and Economics, and Operations Research, and serves on the editorial review board of Marketing Science.
King Center Supported Research
2022 - 2023 Academic Year | Global Development Research Funding
The Impact of a Forecast-based Remittance Service on Anticipatory Action and Household Resilience to Natural Disasters
With climate change amplifying the frequency and intensity of extreme weather events, there is a growing push to develop mechanisms for “anticipatory action,” or efforts to protect people before natural disasters occur. This project explores whether remittances – money sent by migrants to family and friends back home – can be leveraged to bolster disaster risk mitigation and adaptation. In collaboration with a global humanitarian NGO and a private remittance provider, we will conduct a randomized control trial to test whether providing early warning information and incentives to send money in advance of tropical storms in Central America increases anticipatory remittance flows and builds the resilience of receiving households to the impacts of these disasters. This project will contribute to the evidence base on anticipatory action and provide an innovative model for policymakers that has the potential to draw on migration and diaspora networks to help those worst impacted by climate change.