Sridhar Narayanan

Sridhar Narayanan is a professor of marketing at the Graduate School of Business, Stanford University. He received his PhD from the University of Chicago in 2005 and has been at Stanford since. Before his PhD, he worked as a sales and marketing manager at Unilever, after receiving a BE and an MBA from the University of Delhi, India.

Professor Narayanan's research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics. He serves as associate editor at Journal of Marketing Research, Quantitative Marketing and Economics, and Operations Research, and serves on the editorial review board of Marketing Science.

King Center Supported Research

2022 - 2023 Academic Year | Global Development Research Funding

General Equilibrium Effects of Small-Firm Development Interventions: Empirical Examination using a Marketing Analytics Field Experiment in India

This project aims to empirically examine the spillover effects and market-level general equilibrium effects of an intervention aimed at modernizing small firms.  This is a significant issue that has been hard to examine in the past due to the complexity of the experimental design required to achieve it and the data requirements.  This project will partner with agencies of the Government of India and semi-Government organizations working towards digitizing small businesses.  A novel experimental design has been developed, coupled with detailed data collection to enable the study of these questions in the context of a marketing analytics intervention.