Stephen (Steve) Anderson is an associate professor of marketing at the Stanford Graduate School of Busness. He joined Stanford GSB in the summer of 2015. Having grown up on Vancouver Island, he was excited about the chance to return to the west coast! In addition to his passion for competitive team sports, Anderson has always enjoyed traveling and living internationally. Before returning for doctoral studies, he gained industry experience in the technology start-up space, working with entrepreneurs in product management and tech-transfer roles. This early interest in entrepreneurship has carried over to Anderson's present day research activities, only now he is focused on assisting entrepreneurs in emerging markets to innovate, find new customers and increase sales.